Fragrances · Flavours · Ingredients

Cipta Bhinneka Indonesia.

Since 2004, PT. Cipta Bhinneka Indonesia has been serving the Indonesian market with high-quality fragrances, flavours, and specialty ingredients sourced from trusted international partners. With extensive industry experience, strong market knowledge, and a commitment to responsive service, we work closely with our customers to deliver the right solutions for their products and applications.

Our Story
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PT. Cipta Bhinneka Indonesia
Our Story

A Journey Built on Experience, Expertise, and Partnership

Our journey began in October 2004 with the establishment of Creative Branding Indonesia, a company specialising in the import and distribution of selected ingredients, particularly fragrances and flavours.

The company was founded by professionals with extensive experience in the fragrance and flavour industry. Their industry knowledge, technical expertise, understanding of market requirements, international network, and commitment to professional service became the foundation of the business. From the beginning, our focus has been simple: to provide customers with reliable products, professional support, and solutions that create mutual value. Over the years, the company has developed a strong understanding of the Indonesian market while building lasting relationships with customers, suppliers, and international partners.

2004
Founded as Creative Branding Indonesia
20+yrs
Serving the Indonesian Market
Company History

A New Chapter, Built on a Strong Foundation

After more than two decades of serving the Indonesian market, Creative Branding Indonesia entered a new chapter in October 2024 following a change in ownership and management. The company was subsequently re-established as PT. Cipta Bhinneka Indonesia, building upon the experience, relationships, and market knowledge developed since 2004.

Today, we continue to serve the Indonesian market with a renewed commitment to professional service, continuous improvement, and long-term partnerships. Our goal is to combine the strength of our experience with an agile and forward-looking approach to meet the evolving needs of our customers and the industries we serve. More than two decades of experience — a new generation of opportunities.

The Founders

Experience That Shaped Our Business

Frans A.M. Nijnens
01
Co-Founder
Frans A.M. Nijnens

Co-Founder

Frans A.M. Nijnens brings 28 years of experience in the international flavour and fragrance industry, with a career spanning business development, regional management, and global commercial activities.

During his career, he held senior positions with Eurolicht, PFW (Hercules), and International Flavors & Fragrances (IFF), where he was involved in developing business activities across Eastern Europe, the Asia-Pacific region, and global private-label markets. He is also the founder of Brands and Scents Consultants.

Education
Nyenrode (NIB) International Business School
Previous Employers
Eurolicht · PFW (Hercules) · IFF
Additional Experience
Founder of Brands and Scents Consultants
Kartini Umbas

Co-Founder

Kartini Umbas brings 15 years of professional experience with International Flavors & Fragrances (IFF) Indonesia, with a particular focus on fragrances, product development, account management, and divisional management.

During her career at IFF, she managed relationships with many of the company's major local and multinational accounts, working closely with stakeholders across different levels of organizations — from management teams to directors and business owners. Her combination of technical knowledge, commercial experience, and understanding of customer requirements continues to contribute to the company's customer-focused approach.

Education
Food Technology · IPB University
Postgraduate
Master of Management · Prasetiya Mulya Business School
Areas of Expertise
Fragrances · Product Development
Professional Experience
15 years · IFF Indonesia
Kartini Umbas
02
Co-Founder
· CIPTA BHINNEKA INDONESIA · EST 2004 · DEPOK · FRAGRANCES & FLAVOURS ·
est.
Our Commitment
We aim to be more than a supplier. We strive to become a trusted business partner to our customers.

Our partnerships are built on professionalism, expertise, collaboration and transparency. We believe that successful product development is a collaborative process — that is why we work alongside our customers from the early stages of product development through to commercialization and ongoing supply.

Our Organization

Agile, Responsive, and Customer-Focused

Our streamlined organizational structure enables us to respond quickly to customer requirements while maintaining efficient commercial and technical support. Being agile allows us to make decisions efficiently, communicate directly, and adapt our approach according to each customer's needs. Our focus is simple: listen carefully, respond quickly, and deliver reliably.

Our Products

Fragrances, Flavours & Specialty Ingredients

We provide a selected portfolio of fragrances, flavours, and raw materials for a wide range of industries and applications. Working with trusted international partners, we combine global product capabilities with our understanding of the Indonesian market to provide solutions tailored to local customer requirements.

Fragrances
01 / Fragrances
Fragrances

Fragrance Solutions for a Wide Range of Applications

Fragrances are carefully formulated combinations of aromatic ingredients, including natural, nature-identical, and synthetic materials. Depending on the desired profile and application, formulations may also incorporate essential oils, absolutes, concretes, and other natural materials. Our fragrance portfolio covers a broad range of olfactory profiles, from distinctive single-note characteristics to sophisticated and complex compositions.

Our fragrance solutions are developed with consideration for applicable international safety and regulatory requirements, including IFRA standards and Halal requirements where applicable. With a strong understanding of Indonesian consumer preferences and market trends, we work with international fragrance manufacturers to provide solutions designed for a wide range of consumer products.

Floral Fruity Woody
Halal
Fragrance
Flavours
02 / Flavours
Flavours

Flavour Solutions Designed for Product Performance

Flavours are formulated using natural, nature-identical, and, where appropriate, synthetic ingredients to create and enhance the desired taste and sensory experience of a product. The selection of flavour ingredients depends on several factors, including the product application, desired sensory profile, processing conditions, stability requirements, shelf life, and target cost.

Our flavour solutions are developed with consideration for applicable food safety and regulatory requirements, including GRAS and also Halal requirements where applicable. Our flavour portfolio serves a broad range of applications, including:

Confectionery
Syrups
Beverages
Snack Foods
Bakery Product
Oral Care
Pharmaceutical Products
Ingredients & Raw Materials
03 / Ingredients
Ingredients & Raw Materials

Quality Ingredients for Reliable Product Development

We provide a selected range of high-quality raw materials for the fragrance and flavours. Our portfolio includes both commonly used and specialty ingredients sourced from trusted international manufacturers.

We carefully select our raw materials based on quality, consistency, application suitability, and supplier reliability. Our objective is to provide customers with dependable ingredients that support efficient product development and consistent manufacturing performance.

Essential Oils
Aroma Chemicals
Carrier Oils
Fixatives
Specialty Materials
Why Choose Us

Our Competitive Advantage

01

Curated Product Portfolio

We carefully select products and ingredients from trusted international manufacturers to provide customers with reliable options across different applications.

02

Collaborative Product Development

We work closely with customers from the early stages of product development, helping them identify suitable fragrance, flavour, and ingredient solutions.

03

Market-Oriented Solutions

We combine international product expertise with our understanding of the Indonesian market to deliver solutions aligned with consumer expectations and application requirements.

04

Responsive Support

Our agile organization enables us to respond quickly to technical, commercial, and product-related inquiries.

05

Flexible Order Quantities

We provide flexible ordering options designed to accommodate different customer requirements and business scales.

06

Competitive & Reliable Commercial Terms

We strive to provide competitive pricing together with reliable quotation validity and dependable commercial support.

Our Customers

Supporting Businesses at Every Stage of Growth

We work with a diverse range of customers across established businesses, SMEs, emerging brands, toll manufacturers, and entrepreneurs. Our flexible and collaborative approach enables us to support customers with different business models, product requirements, and purchasing volumes.

Est.
Established Manufacturers
SME
Small & Medium-Sized Enterprises
New
Emerging Brands
Toll
Toll Manufacturers
Ent.
Entrepreneurs & Product Developers
Our Clients

Our Valued Clients

Trusted by businesses across Indonesia — we are proud to work with a diverse portfolio of Indonesian businesses across cosmetics, personal care, manufacturing, and related industries.

PT. Inovasi Teknologi Untung Berkah
·
PT. Nicholas Laboratories Indonesia
·
PT. Seasonal Supplies Indonesia
·
PT. Delident Chemical Industry
·
PT. Sarakamandiri Semesta
·
PT. Cahaya Poles Mulia
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PT. Aksamala Adi Andana
·
PT. Zoey Cosmedica Putra
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PT. Unicare Beauty Kosmetindo
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PT. Multi Prestasi Mas
·
PT. Immortal Cosmedika Indonesia
·
PT. Dutry Saputra Abadi
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PT. Athena Royal Kosmetika
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PT. Sekawan Kosmetik Wasantara
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PT. Sendang Mitra Pesona
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PT. Svarnadwipa Pusaka Nusantara
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PT. Magnolia Cahaya Terang
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PT. Yabeta Indonesia
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PT. Cakra Daya Makmur
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PT. Brighty Global Sinergi
PT. Ratana Nusantara Jaya
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PT. Neo Kosmetika Industri
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PT. Cosmar
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PT. Javinci Berkat
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PT. Aulia Citra Lestari
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PT. Bagava Alam Semesta
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PT. Nirmala Kalyani Jaya
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PT. Ecodermo Bio Medic
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PT. Mahakarya Sukses Internasional
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PT. Citra Cantik Abadi
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PT. Esye Naturel Kosmetindo
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PT. Pria Kebanggaan Nusantara
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PT. Formula Jelita Indonesia
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PT. Tritunggal Sinar Jaya
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PT. Mahar Dharma Putra
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PT. Cedefindo
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PT. Sora Koneksindo Indonesia
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CV Gajah Hijau
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CV Surya Permata
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CV Rahayu Barokah Gedongan
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CV Marizk
Partners

Working With Trusted International Partners

Strong partnerships are essential to delivering consistent quality and reliable solutions. We collaborate with selected international fragrance and flavour manufacturers to bring global expertise and product capabilities to the Indonesian market. Together with our partners, we support customers throughout the creative and manufacturing process — from product concepts and formulation requirements to commercialization and supply.

Principal manufacturing team
Let's Work Together

Contact Us

Whether you are developing a new product, improving an existing formulation, or looking for a reliable source of fragrances, flavours, or specialty ingredients, our team is ready to assist. Tell us about your product requirements, application, and development objectives — we will work with you to identify the right solution. Let's discuss your next product.

Telephone
+62 21 2287 0727 +62 21 8775 4616
Email
ciptabhinnekaindonesia@gmail.com sales@ciptanhinnekaindonesia.com
Office
Graha H. Doni Ruko No. 9
Jl. Radar Auri No. 100
Mekarsari, Cimanggis
Depok, Indonesia
Established
October 2004
Thank You

Thank You 😊